Register

I agree with the Privacy Policy

Advanced Television

70m US homes will have smart TVs by 2017

September 23, 2013

According to Parks Associates research, there will be 175 million online video users in the US in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households.

Parks Associates advertising research finds 25 per cent of smart-TV app users recall seeing an in-app ad and 84 per cent responded to that ad, the highest response rates to app advertising among current connected CE platforms.

“The TV is still the most-popular and most-used platform for video viewing – over 40 per cent of TV owners watch more than 10 hours of video per week on the device,” Heather Way, Senior Analyst at Parks Associates said. “The rise of OTT video viewing on smart TVs presents a new channel for content owners to sustain and grow their viewing audience, particularly in a marketplace that continually propagates fragmentation. The ability to leverage the mass reach of the first screen and its interactive components drives the scale and performance of a video asset.”

From the article, "70m US homes will have smart TVs by 2017."

Previously In The News

55% of US broadband homes subscribe to OTT

“Over 50 per cent of US broadband households have at least one TV series that they ‘never miss,” said Glenn Hower, Research Analyst, Parks Associates. “Offering multiple content options is increasi...

Streaming media devices popular for Xmas

Analysis from Parks Associates predicts connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season. Among connec...

Most US homes stream content through games consoles

Parks Associates research shows that 46 per cent of US broadband households have a game console connected to the Internet and over one-quarter (28 per cent) use the connected gaming console as thei...

Analyst: High churn for Netflix and other OTT services

Findings from market research and consulting company Parks Associates suggest that annual churn rates for OTT entertainment services Netflix, Hulu Plus, and Amazon Prime are a sign of consumers tes...

‹
1
2
3
4
5
6
7
8
9
10
›