Parks Associates' Future of Video Conference Continues with Insights on OTT Bundling Opportunities

by Parks Associates | Dec. 8, 2021

As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT services with services inside and outside of the video ecosystem. Bundling partnerships afford OTT service providers the opportunity to reach new audiences, gain market share, and increase their user and revenue bases.

Parks Associates' Future of Video: OTT, PayTV, and Digital Media virtual conference series continues on Wednesday, December 15 for the session OTT Bundling Partnerships from 2 PM to 4:15 PM CT. During this session, key industry leaders will examine he industry and consumer trends driving the need for bundling partnerships and highlights the key ingredients for successful partnerships.

Register today to gain insights on exclusive research and join interactive conversations with industry experts regarding future bundling opportunities:

 

Thank you to our event sponsors: Everise, Symphony MediaAI, Comcast Technology Solutions, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological.

Register today for year-round access to previous and upcoming Future of Video sessions! 



Next: Parks Associates' Future of Video Conference Continues with Insights on the Emergence of Hybrid Business Models
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