Smart Product Strategies in Europe: Choosing Communication Protocols

Tuesday, 13 April 2021 | 8 am CT US (1:00 pm / 13:00 GMT)

ULE - Parks Associates free research WebcastComplete the form on this page to register for this webinar. Also be sure to download the presentation for the webinar "Voice Controls and Smart Home: Optimizing Product Design."

Co-hosted by ULE Alliance and Parks Associates

Consumers want smart home products that just work – that are easy to set up, communicate reliably, and are secure.

Product manufacturers and service providers are faced with a variety of design and strategy decisions to achieve that superior user experience for their customers. Selecting the best communication protocols for the job is one of the most impactful decisions solution providers make, as they evaluate the tradeoffs in cost, range, battery life, ecosystem maturity, and data security offered by competing protocols.

Each of these factors influences adoption and usage by consumers and can convert those reluctant to adopt:

  • 55% of UK broadband households do not own and do not plan to purchase smart home products because they do not see any personal benefit to ownership
  • 22% have data privacy and security concerns
  • 17% fear smart home devices would make their lives more complicated

In this webinar, Parks Associates assesses how communication protocols impact the user experience and how these benefits can expand adoption, overcome barriers, and add to a provider’s service catalog. Leading solution providers from across Europe share their decision making priorities when designing smart home products and services.

Discussion Topics

  • User experiences and expectations related to product qualities including wireless range, battery life, energy consumption, reliability, data security, and setup/installation processes
  • Setup and installation problems and the need for reduced support calls
  • Design issues related to power consumption, range, reliability
  • Data security needs
  • Process for selecting protocols and the short- and long-term impacts of these decisions


Avi Barel, Director, Business Development, ULE Alliance
Jean Claude Bennoun, Business Development Consultant, Crow Electronic Engineering Ltd
Guillaume Cayatte, Lead IoT & Smarthome Product Marketing, Orange
Tali Chen, Chief Business Officer, DSP Group
Gerhard Gillen, Senior Manager Strategic Sales, Gigaset Communications
Ulrich Grote, ULE Alliance Chairman of the Board, ULE Alliance
• Moderated by: Jennifer Kent, Vice President, Research, Parks Associates

Avi Barel Avi Barel, Director, Business Development, ULE Alliance
Twitter ID: @avibarel1912

Avi has over 30 years of broad high tech experience, ranging from software development, semiconductor, engineering and business management. Avi joined the ULE Alliance in April 2013 as the Director of Business Development and actively leading the promotion of the ULE technology worldwide. Prior to ULE Alliance, at DSP Group, served as the Corporate Vice President of sales for 8 years. Before joining DSP Group established and managed Winbond subsidiary in Israel for 5 years, developing semiconductor products for speech processing and communication, managing team of 50+ engineers. At National Semiconductor held variety of engineering, engineering management and business management positions; involved in development and management of award winning, innovative projects. Avi holds M.Sc. degree in Computer Science and B.Sc. degree in Mathematics and Physics from the Hebrew University in Jerusalem. 

Jean Claude Bennoun Jean Claude Bennoun, Business Development Consultant, Crow Electronic Engineering Ltd

Guillaume Cayatte Guillaume Cayatte, Lead IoT & Smarthome Product Marketing, Orange

Tali Chen Tali Chen, Co-founder, 2Seas
Twitter ID: @ChenDsp

Tali brings nearly two decades of executive management experience to DSP Group as a strong voice in the semiconductor industry. With a keen ability to multitask, strategize and oversee worldwide teams and customers, she lends her expertise and passion to her position as Chief Marketing Officer, where she manages also the IoT business line, European business development, sales and marketing, heads up DSP Group's US operations and corporate management. Prior to this role, she was the CVP Corporate Development. Before joining DSP Group, Tali was Director of Commercial Legal Affairs at RADA Electronic Industries, a Major in the Israeli Defense Forces, the founding manager of the "Atidim for Industry" program, and an intern at the IDF Ombudsman's office. Tali holds an LLB in Law and Government with honors from the prestigious Interdisciplinary Center (IDC) of Herzliya and an MBA from Technion Israel Institute of Technology.

Gerhard Gillen Gerhard Gillen, Senior Manager Strategic Sales, Gigaset Communications

Gerhard Gillen is responsible for new strategic sales channels, partnering and business development in the Gigaset Smart Home department. Gerhard joined Gigaset almost 5 years ago and is reporting to the VC of Smart Home. Prior to joining Gigaset he spent 16 years in the industry of mobile network operators and worked as a Sales Manager and Managing director. Before entering the world of mobile network operators he has started his career within the ALDI foodstores and worked as a district manager in Germany and UK. Gerhard holds a degree in Information Science and Marketing from the Saarbrucken University.

Ulrich Grote Ulrich Grote, ULE Alliance Chairman of the Board, ULE Alliance

For more than three decades, Ulrich Grote has played a decisive role in shaping the telecommunications industry in Germany. The qualified industrial designer was, amongst other things, responsible for product management in the fixed network and mobile communications sector at Deutsche Telekom AG. Since his retirement, Ulrich Grote has been on the board of the ULE Alliance, which he has chaired for the last 5 years.

Jennifer Kent Jennifer Kent, Vice President, Research, Parks Associates
Twitter ID: @JenniferMKent

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

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