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Initial uptake of Disney+ and Apple TV+ is impressive.

© Parks Associates

Market Snapshot: Disney+ and Apple TV+

This Market Snapshot highlights the impact of the entry of Disney+ and Apple TV+ in OTT market, including insights into the factors driving their growth. Data presented in this Market Snapshot were drawn primarily from an online survey of 10,000 consumers fielded between March 8th and April 3rd to heads of broadband households, after the COVID-19 crisis had begun in the United States.

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