Parks Associates | Market Snapshot - Smart TVs & the User Experience

Market Snapshot - Smart TVs & the User Experience

The home entertainment device market is consolidating around the smart TV. This market snapshot examines how the user interface can be used as a point of differentiation to win consumers.

Key Topics

Ownership of home entertainment devices
New partnership opportunities to enhance the consumer experience
Closing the gap between smart TVs and streaming media players
Preferred features among consumers when choosing the ideal UX
The growing use of voice controls for TVs

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Market Snapshot - Smart TVs & the User Experience

Market Snapshot - Smart TVs & the User Experience

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