Providing Market Intelligence for 40 Years

White Paper

Smart TV Unleashed: Engagement through Cognition

© Parks Associates

Smart TV Unleashed: Engagement through Cognition

This whitepaper presents the evolution of interactive TV (ITV) and the trends creating a truly intelligent multiscreen experience. It examines the transformation in the TV industry as a result of connected device adoption, new content recognition technologies, and consumer demand for multiscreen video access.