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White Paper

Optimizing the Smart TV Experience
The smart TV continues to be the centerpiece of the connected home and consumer viewing.

© Parks Associates

Sponsored by

Optimizing the Smart TV Experience

This white paper, developed in cooperation with applicaster highlights the evolution of video and the TV in the home, the role of technology in pushing the smart TV further to the forefront of the in-home video viewing experience, the impact of COVID-19 and disruption on video consumption, and the future state of the smart TV experience. It also addresses the importance of integrating a video offering within the smart TV app ecosystem to help drive content discovery and create an optimal user experience that better attracts, engages, and retains video customers.

About the Sponsor

For over 10 years, Applicaster has been at the forefront of simplifying direct-to-consumer app design and delivery across mobile, connected devices and connected TVs. With its open APIs and extensive partner marketplace, Applicaster’s SaaS platform, Zapp, provides an open-ended, modular plug-in architecture within which customers can build and scale their multi-device media app strategy. From prototyping all the way to monetizing, Applicaster helps companies build better user experiences and extend the brand to their audiences’ devices of choice.

Applicaster has offices in New York, San Jose, Miami, London, and Tel Aviv, and sales operations in many other countries across the globe.