Parks Associates - Market Snapshot: Consumers and the Smart Home Purchase Experience

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Market Snapshot: Consumers and the Smart Home Purchase Experience

This Market Snapshot provides consumer perspectives on the smart home purchase process, specific to the Best Buy and Vivint announcement.

Topics

Consumer interest in smart home products
Confidence in understanding aspects of smart home device purchases among owners and purchase intenders
Time spent by consumers on each step of the purchase decision process
Recommendations for tools that could assist consumers with the smart home purchase process
Consumer reactions to the Best Buy and Vivint announcement

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