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Improving OTT Customer Engagement with Smart Data
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OTT service subscription uptake has steadily risen over the past several years as consumers migrate their video viewing habits online.

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Improving OTT Customer Engagement with Smart Data

This white paper examines the key phases of the OTT consumer journey and how data is used to best acquire, engage, and retain customers. This white paper also examines how leading digital media and entertainment organizations are achieving success utilizing smart data through their customer engagement programs. The OTT video examples detailed in this whitepaper can be applied to adjacent media and entertainment markets in gaming, audio, consumer publishing, business information subscriptions, and new digital media.

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About the Sponsor

Globally, companies across every industry use Salesforce, the world’s #1 CRM to drive digital transformation. Powered by the Customer 360 and Salesforce Industries companies are increasing sales, service and marketing agility, operational efficiencies at a faster time to value to strengthen customer and employee experiences.

Salesforce Industries provides purpose-built industry-specific products with a deep understanding of the needs of that industry. Media Cloud, one of Salesforce Industries’ 12 industry clouds extends the world’s number #1 CRM enables media and entertainment companies to go faster, connecting with customers and consumers in a whole new way.

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