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White Paper

Personalized Virtual Channels: Maximizing FAST Content
FAST (free ad-supported streaming television) services deliver real-time streaming of channelbased linear content.

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Sponsored by

Personalized Virtual Channels: Maximizing FAST Content

This white paper highlights the engagement and monetization potential of personalization for FAST (free ad-supported television) video services. It examines the drivers and use cases for combining data, analytics, personalization, and virtual streaming channels to create personalized hybrid virtual channels for FAST services.

About the Sponsor

Quickplay is leading cloud transformations of OTT and in-home experiences for pay-TV, telcos, and MVPDs. The company’s cloud-native platform leverages a transformative open architecture for unparalleled performance in delivering premium video, handling complex use cases, and scaling to millions of viewers. Founded by a team that has built and operated dozens of Tier 1 OTT services worldwide, Quickplay is powering immersive sports, live experiences and personalized entertainment on any screen. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego and Chennai, India. Quickplay is the winner of 2021 Google Cloud Industry Solution Partner of the Year Award for Media & Entertainment and a Microsoft Media & Communications 2022 Partner of the Year Award finalist.

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