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White Paper

Overcoming Complexity: Advertising in a Fragmented Landscape
Nearly half of OTT subscribers hop from one streaming service to another multiple times over a 12-month period.

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Overcoming Complexity: Advertising in a Fragmented Landscape

This white paper assesses challenges for advertisers in a fragmented media landscape and how advertising is evolving to accommodate new ad-supported streaming models and privacy practices for a future that is better coordinated, transparent, engaging, and targeted.

About the Sponsor

Adeia invents, develops and licenses fundamental innovations that shape the way millions of people explore and experience entertainment and enhance billions of devices in an increasingly connected world. From TVs to smartphones, in almost any place, and across all types of entertainment experiences, from Pay-TV to OTT, Adeia’s technologies allow users to manage content and connections in a way that is smart, immersive and personal. For more information, please visit

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