Getting Over-the-Top Video Right
The market for home video entertainment is changing rapidly. Consumers are watching an increasing amount of video on an increasing number of platforms. Connected CE is also changing video consumption on the TV. These changes are simultaneously lowering entry barriers and creating new requirements for companies aiming to offer a comprehensive home entertainment service.
This whitepaper, sponsored by Siemens CMT, looks at current OTT video solutions, requirements for success in this market, and analysis of consumer research on their expectations and current usage of video solutions.
SIEMENS OTT SWIPE enables Zee New Media, a leading Bollywood content creator, to launch India’s first and only OTT TV distribution platform: DITTO TV. This platform will transform the way content is consumed and monetized and they are thrilled to be at the helm of this revolution.