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Market Snapshot - OTT Video Viewership: The Role of Mobile
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Video viewership on mobile devices has greatly increased, with hours viewed on these devices growing 545% in just ten years.

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Market Snapshot - OTT Video Viewership: The Role of Mobile

This Market Snapshot investigates the changing role of mobile among consumers, as well as its importance among different demographics, particularly Generation Z.

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About the Sponsor

Penthera is a global software company that develops and deploys products that remove friction and improve the mobile video experience. With tools that include video download, content subscriptions, and buffer-free streaming technology, Penthera helps OTT providers compete in a crowded marketplace and improve key business metrics such as viewer engagement, increased revenue, and churn-reduction. Penthera works with leading media and entertainment brands around the world: CBS, Fox, HBO, Liberty, AMC, Globo, Showtime and many other streaming providers. Led by Michael Willner, Chairman and CEO, and Dan Taitz, President and COO, Penthera is transforming how the world accesses mobile video.

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