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Market Snapshot - OTT Video Viewership: The Role of Mobile
Video viewership on mobile devices has greatly increased, with hours viewed on these devices growing 545% in just ten years.

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Sponsored by

Market Snapshot - OTT Video Viewership: The Role of Mobile

This Market Snapshot investigates the changing role of mobile among consumers, as well as its importance among different demographics, particularly Generation Z.

About the Sponsor

Penthera is a global software company that develops and deploys products that remove friction and improve the mobile video experience. With tools that include video download, content subscriptions, and buffer-free streaming technology, Penthera helps OTT providers compete in a crowded marketplace and improve key business metrics such as viewer engagement, increased revenue, and churn-reduction. Penthera works with leading media and entertainment brands around the world: CBS, Fox, HBO, Liberty, AMC, Globo, Showtime and many other streaming providers. Led by Michael Willner, Chairman and CEO, and Dan Taitz, President and COO, Penthera is transforming how the world accesses mobile video.

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