Multiscreen Video: The New Imperative

© Parks Associates

Multiscreen Video: The New Imperative

Consumer demand for multiscreen media experiences has forever changed the game. This whitepaper, sponsored by mPortal, analyzes strategies to develop a multiscreen video strategy.

Top Trends:

Smartphone & tablet ownership has reached critical mass

Over-the-top (OTT) services have transformed the way consumers watch TV

Multiscreen media engagement is becoming the norm

Key Topics:

Strategies to unify & extend multiscreen video services

Importance of personalization and integration with social media

Role of analytics in creating compelling user experiences

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