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Redefining Viewer Relationships: The New Approach in OTT
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The massive volume of new services and widespread adoption by consumers has produced a streaming-first environment for entertainment.

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Redefining Viewer Relationships: The New Approach in OTT

This whitepaper analyzes how today's leading companies are adapting to become consumer-first organizations in an era of increasingly engaged viewers.

Key Topics

  • Repositioning for changing consumer habits
  • Driving promotion and communication across screens and new touchpoints
  • Broadening the approach to branding
  • Leveraging new opportunities for monetization
  • Embracing new delivery, UX, and data technologies

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About the Sponsor

Merkle helps media and entertainment companies such as Sony, AT&T and others develop, manage and capitalize on viewer relationships. Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,700 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 26 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

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