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Broadband Services: The Turning Point
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Successful marketing must focus on other factors, such as good reliability and customer support.

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Broadband Services: The Turning Point

Broadband services are commoditized, and customer satisfaction and retention are critical to near-term survival. This white paper explores broadband strategies for providers facing this challenging market, including how they can move beyond “speeds and feeds” to keep subscribers happy while setting the foundation for future high-value services.

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