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Demand Response for All: Bridging the Participation Gap with HVAC

Speakers:

Co-Hosted By Carrier

Now, only 10% of U.S. households are enrolled in a demand-response program despite rising grid stress and electrification. High upfront costs for solar, batteries, and EVs leave more than 100 million “non-prosumer” homes on the sidelines, while confusing tariffs and fear of discomfort deter many who could participate. The Residential Clean Energy Credit and several EV incentives ended at the conclusion of 2025, erasing a federal subsidy that has helped homeowners justify big-ticket upgrades, and a key asset for demand response participation, smart thermostats, have still limited adoption.  

In this webinar, experts from Carrier and leading utilities will examine strategies to overcome the participation challenges and scale programs — and showcase new, affordable on-ramp strategies that meet consumers where they already spend: HVAC upgrades, point-of-sale financing, behind-the-meter storage, and automated load-shifting that keeps comfort intact.  

Hear how utilities, OEMs, and service providers can simplify enrollment, bundle value-added services, and turn everyday equipment into flexible grid assets, unlocking demand response at true scale. 

Speakers