About The Episode
In this episode, hosts Chris White and Rosey Sera are joined by Parks Associates' Elizabeth Parks, President & CMO, and Ashton Gambrell, Strategic Account Manager, Events & Marketing Services to chat about their experience and participation at ISC West 2022.
About Elizabeth Parks, President and CMO, Parks Associates:
As President, Elizabeth supports all teams within Parks Associates, a woman- and family-owned market research and consulting firm. She oversees research topics and coverage areas for the company and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing. Elizabeth has supported the growth of Parks Associates business and marketing services for twenty three years and is the key organizer for all of Parks Associates' events, including Parks Associates signature event CONNECTIONS™. She also drives the overall mission to provide clients with the best consumer and industry research and analysis on the SMB and consumer technology markets to inform strategic market decisions.
Elizabeth joined Parks Associates on a full-time basis after graduating from the University of Texas at Austin with a BA in psychology.
Twitter ID: @elizparks
About Ashton Gambrell, Strategic Account Manager, Events & Marketing Services, Parks Associates:
Ashton joined Parks Associates with over 15 years experience in sales, business development, account management and sponsorship sales within the hotel and sports industries. She is now part of the business development team managing event sponsorships and custom marketing services.
Ashton graduated from the University of Texas at Arlington with a BA in Business Administration and concentration in Marketing. After working for Four Seasons Resorts for nearly 10 years, Ashton spent the next seven years working with PGA TOUR pro golfers and their corporate sponsors/partners before joining Parks Associates.
About ISC West:
Offering the combination of products, educational programming, and networking opportunities all in one place truly makes ISC West the premier destination to showcase innovation and discover what is new and next in the industry.
For more information on Parks Associates' research, please click here and make sure to check out our latest whitepapers!
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