OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape

Wednesday, April 5, 2023 | 10:30 AM CT (11:30 AM ET)

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Join Parks Associates team for a *sneak peek* at our OTT Video Market Tracker, profiling hundreds of OTT services, as well as estimating subscriber numbers for services.  The United States is the world's largest OTT market. Saturation has crept in for foundational streaming services in the US.

According to Parks Associates' OTT Video Market Tracker, 377 independent OTT providers exist in the United States in 2022 and 88% of US internet homes have at least one OTT subscription service. Subscription over-the-top (OTT) services continue to dominate video consumption, yet 44% of households continue to watch some form of Pay TV. The percentage of those who solely subscribe to Pay TV and those who subscribe to both Pay TV and OTT continues to fall.

This research webinar highlights the OTT Video Market Tracker and key service growth in the US including service models, pricing, content acquisition, and partnerships in the OTT market. In addition, key streaming service market developments in Q1 2023 will be shared.


Jennifer Kent Jennifer Kent, Vice President, Research, Parks Associates
Twitter ID: @JenniferMKent

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

Elizabeth Parks Elizabeth Parks, President & CMO, Parks Associates
Twitter ID: @elizparks

Elizabeth leads the marketing team and supports the research and operations teams. Elizabeth manages and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing campaigns for research and events hosted by Parks Associates. Elizabeth is the key organizer for all of Parks Associates' events, including CONNECTIONS™. She also supports Parks Associates' Business Development Team with prospective client searches, overall support, and maintenance of Parks Associates' databases.

Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology.

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