OTT Customer Acquisition: Opportunities and Challenges

Tuesday, September 14, 2021 | 1 PM CT (2 PM ET)

Brightcove - Parks Associates free OTT research WebcastComplete the form on this page to download this webinar.

Co-hosted by Brightcove and
Parks Associates

82% of US broadband households subscribe to a OTT service.

Today’s OTT market is defined by the proliferation of service offerings, unprecedented amounts of online video content, and ever-increasing access points to that content. As a result, OTT content and service providers have to be equipped with best-in-class customer acquisition and engagement strategies in order to differentiate themselves from the competition while avoiding the negative social media attention for a service that fails to deliver the best experience.

In this webinar, industry experts discuss the opportunities and challenges in today’s OTT marketplace, including best strategies to identify, acquire, and engage their customers and increase market share in this ultra-competitive and fragmented space.


  • Examine the competitive landscape in today’s OTT marketplace
  • Learn best practices to acquire and engage customers
  • Understand how to improve the user experience from signup and account creation and billing to content management to curated experiences across connected platforms and devices
  • Learn how to best monetize your customers across business models


Lexie Knauer, Senior Product Marketing Manager, Brightcove

Michael Ribero, Chief Subscription Officer, The Washington Post

Moderator: Elizabeth Parks, President, Parks Associates


Lexie Knauer Lexie Knauer, Senior Product Marketing Manager, Brightcove
Twitter ID: @Brightcove

Lexie Knauer is a senior product marketing manager at Brightcove. She is responsible for all go-to-market activities for Brightcove's media products, including Brightcove Beacon, SSAI, and Live. Prior to Brightcove, Lexie developed her strong background in the ad tech industry at SpotX, a programmatic SSP based in Denver, Colorado, where she discovered a passion for solving the challenges of today's media companies as well as exploring the outdoors. She has been active in the industry speaking circuit, promoting advanced OTT monetization strategies at events like NAB, IBC, Streaming Media West, and the IAB Tech Lab Video Summit.

Elizabeth Parks Elizabeth Parks, President & CMO, Parks Associates
Twitter ID: @elizparks

Elizabeth leads the marketing team and supports the research and operations teams. Elizabeth manages and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing campaigns for research and events hosted by Parks Associates. Elizabeth is the key organizer for all of Parks Associates' events, including CONNECTIONS™. She also supports Parks Associates' Business Development Team with prospective client searches, overall support, and maintenance of Parks Associates' databases.

Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology.

Michael Ribero Michael Ribero, Chief Subscription Officer, The Washington Post

Michael Ribero is Chief Subscription Officer for The Washington Post.

Previously, Michael was Vice President of Global Marketing for Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS. He supported the launch and was responsible for helping drive company growth by building the Paramount+ brand around the world.

Michael was previously General Manager of Brand and Media at Sling TV, a live TV streaming service from Dish Network. He was an early team member and helped grow the subscriber bases to its peak of approximately 2.5 million subscribers. At Sling, Michael oversaw many of the company’s defining moments including new product and feature launches as well as key advertising campaigns.

Michael started his marketing career at Visa, working with key sponsorship properties like the NFL and supporting Visa’s push into the digital world with Visa Checkout. Prior to his marketing, Michael was a technology investment banker, advising emerging technology companies on key growth initiatives. He also interned with Google in their Business Operations group.

Michael is an advisor to Brand Innovators Labs and Reach, a next-generation customer data and loyalty platform. He is an Adweek Executive Mentee. Michael graduated from Dartmouth College with a degree in Engineering modified by Economics and an MBA from Kellogg Graduate School of Business at Northwestern University.

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