Parks Associates In The News

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Smartphones driving consumer demand for connected cars to an all-time high

According to new Parks Associates research published ahead of the 2016 International Consumer Electr...

Smartphone-connected cars could be the next big thing in 2016

"Automakers are keying into this demand by embedding connectivity in new vehicle models. Many are al...

Hyundai: CarPlay in Sonata in Q1

According to Parks Associates, 40 million U.S. vehicles will be connected to the Internet, Mediapost...

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associ...

Hulu is becoming a player in streaming

By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That’s imp...

40 Million Cars Connected To The Internet; 64% Want It

More than 40 million U.S. vehicles will be connected to the Internet by the end of this year, accord...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Smartphones driving consumer demand for connected cars to an all-time high

Smartphone-connected cars could be the next big thing in 2016

Hyundai: CarPlay in Sonata in Q1

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

Hulu is becoming a player in streaming

40 Million Cars Connected To The Internet; 64% Want It

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Mindi Sue Sternblitz-

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