Eliminating EV Barriers: Future Proofing the Experience

Thursday, September 8, 2022 | 11 AM CT (12 PM ET / 9 AM PT) - Parks Associates free research WebcastComplete the form on this page to download this webinar.

Co-hosted by and Parks Associates

More than a third of US internet households are likely to purchase a vehicle in the next year.

This webinar addresses the challenges facing EV charging solutions, including the adoption of and familiarity with EVs, purchase drivers and inhibitors, the increase and number of charging stations, and consumer perception of access to charging stations. Speakers will highlight how companies can scale the EV infrastructure, unlock the value of energy data to future proof their business offerings, provide secure and reliable solutions, and the importance of timing in go-to-market strategies.

The “electrification” of everything extends to vehicles, and recently, global market activity is setting the stage for growth of electric vehicles: the US has set infrastructure bills specifically incorporating electric vehicles (EVs), and the EU has set ambitious targets for reduction in emissions for 2030 and 2035.

While EVs are a growing market, the EV ecosystem is still immature and requires substantial investments to scale and meet future demands. Consumers have many concerns around the reliability and security of the vehicle, the charging infrastructure being in place to alleviate charging concerns, and the operational aspects that come with it, including the use of data and the development and introduction of new business models. In areas where electrical supply is constrained during peak demands and pricing varies, data is critical to understand customer use, consumption, and gain better control of the physical assets.

Range anxiety is a major concern for consumers and charging infrastructure remains proprietary in many cases. EV owners are obliged to find charging stations compatible with their vehicle – a point of friction that general consumers may not tolerate. New regulations are complex and still unfolding; requirements are changing and keeping up to date is a challenge.

Key Data

  • 6% of US internet households own at least one electric vehicle
  • For consumers saying nearby charging stations would increase their likelihood to purchase an EV, most are asking for a distance of 10 miles or less.
  • Consumers who don’t live in an urban area are also much more likely to cite vehicle cost, charging access, frequency, access, and length of time as purchase inhibitors.


Daniel Elizalde, Product Executive & Advisor - Climate Tech

Paddy Gogin, Enterprise Sales, International - Smart Energy, Particle

Elizabeth Parks, President and CMO, Parks Associates

Daniel Elizalde Daniel Elizalde, Product Executive & Advisor - Climate Tech

Daniel Elizalde is a Product Advisor helping Climate Tech Product Teams accelerate their product’s time to market. Daniel is a Product Executive with over 20 years of experience leveraging emerging technologies to drive product innovation in industries such as Climate Tech, eCommerce, Manufacturing, Telecommunications, Automotive, and Semiconductor. He is also the bestselling author of the book The B2B Innovator’s Map.

Daniel has held various leadership positions, including VP, Head of IoT at Ericsson, Head of Products at Stem (AI-powered energy storage company in Silicon Valley), and Instructor at Stanford University. As a Product Innovation Coach, Daniel has trained and advised over 1,500 product professionals around the world on how to take their IoT and enterprise software products to market. Daniel is also a mentor at Greentown Labs, the largest Climate Tech accelerator in the US, helping startups address some of the world’s most pressing challenges. Explore his training programs, blog, newsletter, Enterprise Product Leadership podcast, and more at

Paddy Gogin Paddy Gogin, Enterprise Sales, International - Smart Energy, Particle

Paddy Gogin works as the International Commercial Lead for Particles Smart Energy business interests. Paddy has extensive commercial and customer focused experience in bringing technology to market. Specifically, Paddy works closely with our existing EV Charging customers and other market leading EV charging manufacturers Across EMEA to provide secure, reliable and complete IoT connectivity solutions to connect the necessary infrastructure to support the electrification of mobility. 

Paddy is passionate about building strategic relationships to drive real change with technology. Outside of work, Paddy is an avid sports fan, Ex- Semi professional Rugby Player and a travel enthusiast.

Elizabeth Parks Elizabeth Parks, President & CMO, Parks Associates
Twitter ID: @elizparks

Elizabeth leads the marketing team and supports the research and operations teams. Elizabeth manages and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing campaigns for research and events hosted by Parks Associates. Elizabeth is the key organizer for all of Parks Associates' events, including CONNECTIONS™. She also supports Parks Associates' Business Development Team with prospective client searches, overall support, and maintenance of Parks Associates' databases.

Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology.

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