Managed Wi-Fi: Disruptive Potential for Support and Services

Thursday, November 4, 2021 | 1:00 PM CT (2:00 PM ET)

Calix - Parks Associates free Wi-Fi broadband research WebcastComplete the form on this page to download this webinar.

Co-hosted by Calix and Parks Associates

Over 90% of US broadband households use Wi-Fi

This webinar examines the current challenges in the home as the broadband signal gets even more split among smart home, video streaming, work at home, and home schooling uses.

Speakers discuss current pain points for consumers and opportunities for service providers in both outreach and deployment to deliver a superior end-user experience and establish the framework to deploy and monetize future value-added services.

US broadband households now own 14 connected devices on average, including smart home and connected CE, all of which likely use wireless signals and their own mobile app. These devices, alongside multiple video streaming accounts, strain both down- and upstream broadband speeds and can create a confusing and frustrating user experience. And no matter the cause of slow speeds or poor coverage, consumers generally will turn to their service providers for a solution.

These circumstances necessitate a proactive solution from service providers, in order to ensure a positive user experience and continued subscriber stickiness. Solutions such as managed Wi-Fi give provider and user insight into the home network and ways to improve performance. They also enable additional value-added services and a unified app to improve device value props and the overall end-user experience. With managed Wi-Fi, service providers essentially take greater responsibility for distributing wireless coverage in the home and assert their role as the provider of record for the home network.


  • Current ecosystem and challenges in the connected home, including the limitations of the current FCC broadband definition
  • Challenges with current use of wireless solutions in US households, including impact of working, learning, and entertainment at home
  • Managed Wi-Fi as a solution to current support and connectivity challenges
  • Consumer interest in new services enabled by managed Wi-Fi, with enhanced reputation and new revenue potential for service providers


Greg Owens, Senior Director, Product Marketing, Calix

Tejas Shah, Senior Vice President of Product and Chief Information Officer, Arlo Technologies, Inc.

Elizabeth Parks, President, Parks Associates

Greg Owens Greg Owens, Senior Director, Product Marketing, Calix

Greg Owens has 25 years of telecommunications and ICT industry experience, starting with Nortel back in the 1990s. As Senior Director, Product Marketing, for the Broadband Operations portfolio at Calix, Greg and his team drive all aspects of marketing for Calix Support Cloud, Operations Cloud, EDGE Systems, and the Experience Innovation Platform.

Prior to joining Calix, Greg was Senior Director of Global Marketing for the Motive business unit at Alcatel-Lucent (now part of Nokia). During a span of 15+ years with Alcatel-Lucent, Greg also held positions in solutions marketing, customer marketing, media/analyst relations, and marketing communications.

Elizabeth Parks Elizabeth Parks, President & CMO, Parks Associates
Twitter ID: @elizparks

Elizabeth leads the marketing team and supports the research and operations teams. Elizabeth manages and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing campaigns for research and events hosted by Parks Associates. Elizabeth is the key organizer for all of Parks Associates' events, including CONNECTIONS™. She also supports Parks Associates' Business Development Team with prospective client searches, overall support, and maintenance of Parks Associates' databases.

Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology.

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