Providing market intelligence for more than 35 years

Yahoo! Finance & News

Microsoft Acquires Skype In $8.5 Billion Deal

"When I look at the price tag, I go 'What?'" said Harry Wang, director of mobile research at Parks Associates, a tech research and consulting group. "$8.5 billion for revenue less than $1 billion a year? The long term, incremental value makes sense but it's not exactly a match with the price tag."

"The user base will definitely boost Microsoft's online presence," said Wang. "That's one of the key battlegrounds for them to gain in the future and they have to be there."

"It looks like Microsoft got into a bidding war, that Google and Facebook tried to acquire Skype," said Wang. "To use the Mastercard tagline, keeping competitors away from your key asset is priceless."
 

Previously In The News

A ray of light for Microsoft’s Surface: Consumer interest doubled Nexus tablet interest ahead of holidays

Tablets are a hot category once again this holiday season and as it did in 2011, Apple’s iPad lineup is seen leading the pack this year. According to a survey conducted between October and November...

Most US tablet shoppers considering an iPad

Just in case there was any doubt remaining about the growing popularity of tablets, Parks Associates published Friday the results of its latest survey into the buying habits of the US public this h...

AT&T Digital Life and Parks Associates Address Home Security, IP Connected Home Services in Keynotes at CONNECTIONS(TM) at CTIA 2013

Tricia Parks, CEO, Parks Associates, presents today on the growing presence of IP-enabled solutions in the home management and security markets as part of her keynote address "Emerging Markets for...

Immersive viewing: second screen content hitting the spot

As more and more TV shows and broadcasters create supporting apps, in the US at least the second-screen phenomenon is starting to become mainstream viewing behavior, especially among younger digita...