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“OTT is definitely gaining traction across Europe,” said director of research at Parks Associates. “We are seeing new OTT video services spring up, but not as many as in North America. In many parts of Europe, pay-TV penetration is lower than the U.S., and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options such as the BBC iPlayer. But, as more pay options enter the market, with content unavailable anywhere else, they are slowly changing the culture of video viewing in Europe.”
