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Wall St. Cheat Sheet

3 Reasons Apple TV Is Losing to the Google Chromecast

December 07, 2014

In a survey published recently by Parks Associates, the research firm revealed new data on the popularity of different streaming devices available to American consumers. The data was gathered through a survey of 10,000 U.S. homes with a broadband connection. Ten percent of those households purchased either a streaming media player or a streaming stick in the first 10 months of 2014. While Roku remains the leading brand, accounting for 29% of sales, Google’s Chromecast has overtaken Apple TV’s to claim second place, with 20% of sales versus Apple’s 17%. The Amazon Fire TV took fourth place with 10% of sales.

Barbara Kraus, director of research at Parks, explains, “Nearly 50% of video content that U.S. consumers watch on a TV set is non-linear, up from 38% in 2010, and it is already the majority for people 18-44. The market is changing rapidly to account for these new digital media habits. Roku now offers a streaming stick, and Amazon’s Fire TV streaming stick leaves Apple as the only top player without a stick product in the streaming media device category.” Parks notes that consumers’ choices of content to stream are also increasing, with Showtime and Sony planning to launch their own video streaming services to compete with Netflix and HBO.

From the article "3 Reasons Apple TV Is Losing to the Google Chromecast" by Jess Bolluyt.

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