Providing market intelligence for more than 35 years

Variety

Hulu Plus Hops on Board Google’s Chromecast

Hulu had an added incentive to get on Chromecast as fast as possible: The device lets users “cast” web pages and video from a Chrome browser to a TV — including free Hulu.com videos, subverting the $8-per-month Hulu Plus subscription service.

About one-third of Chromecast early adopters use it daily to watch free Hulu shows on TV, according to a study by Parks Associates. That stat comes with a caveat: The firm surveyed only 148 Chromecast users (out of about 3,000 total broadband consumers in the study).

From the article, "Hulu Plus Hops on Board Google’s Chromecast" by Todd Spangler.

Previously In The News

Banking on innovation

While 17 million smart TVs have already made their way into homes, only 10% were connected to the Internet last year, up from 8% in 2010, research group Parks Associates says, because many consider...

Password Sharing: Are Netflix, HBO Missing $500 Million by Not Cracking Down?

Netflix, HBO and other Internet video-subscription providers are theoretically leaving megabucks on the table from customers nefariously sharing login info with nonpaying users. So why aren’t they...

Cord-Cutting Fears Overblown? Pay-TV Industry May Actually Grow Slightly in 2014

In 2014, U.S. cable, satellite and telco TV are expected to end the year with 103.1 million subscribers, up just a smidge from 102.5 million last year, according to new study by Parks Associates. T...

Studios to Generate Record Homevideo Sales on Digital Platforms in 2014

Success of streaming media devices, like sticks and players, “hinges in large part on younger consumers’ preference for online VOD,” says Glenn Hower, a research analyst at Parks Associates. “Over...