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And the ease of play has powered the overall growth of the video game-playing audience. The number of people who say they play games for at least one hour each month has more than doubled to 135 million from 56 million in 2008, according to Parks Associates. The number could grow to as many as 180 million players of all types of games in the U.S. by the end of 2015, forecasts market intelligence firm IDC.