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Twice

Video Audience Small

September 18, 2005

Twice “The percentages of consumers interested in mobile video/TV services are smaller than those for other functions such as taking photos and listening to music,” said Michael Cai, senior analyst at Parks. “But there is a group of hard-core mobile entertainment enthusiasts who are very motivated. Either they have already adopted a portable device with video playback functions or are very eager to add live TV support to their mobile devices.”

“Portable multimedia players, portable gaming players and video phones may soon be competing for these hardcore enthusiasts,” Cai said. “Portable multimedia players have a head start, but cellular carriers could offer a variety of business models to offset this advantage, including on-demand viewing of news clips and sport highlights or access to real-time content such as breaking news.”

Among those who value prerecorded video service, close to 30 percent already own a portable device that serves this need, and 7 percent would be interested in getting it. For those who value mobile TV-viewing, 10 percent already have a capable device, and close to a one-fourth, 24 percent, have very strong desire to add such a function.

From the article "Video Audience Small."

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