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Health & Wellness Within The Wearables Market

August 25, 2014

Health and fitness are application areas with significant potential for long-term consumer engagement and ongoing streams of data and revenues. About 45 percent of consumers in U.S. broadband households are very concerned about their health. The breakdown of this figure shows that one in three is concerned about diet habits, whereas about 40 percent are worried about their lack of exercise.

It is a cliché, but unfortunately a true one, that a wide chasm sits between healthcare intentions and actions. As of now, consumer uptake of digital health activities is still low relative to the prevalence of obesity and other weight and diet-related health problems. However, consumer awareness and adoption of these devices have increased recently, riding the wave of apps and mobile computing devices, including smartphones and tablets. As of early 2014, about one in five U.S. consumers has started to use devices that track their health status, and one in four has used health apps in the past 12 months. In the next 12 months, 13 percent of U.S. broadband households are "very likely" to purchase a connected health device.

From the article "Health & Wellness Within The Wearables Market" by Harry Wang.

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