Register

I agree with the Privacy Policy

Television Business International

Account sharing a ‘challenge’ for SVOD

May 17, 2015

Some 11% of all US broadband households rely exclusively on shared accounts when using subscription OTT services like Netflix, with account sharing a “lingering challenge,” according to Parks Associates.

The research firm said that 8% of US broadband households are using a subscription OTT account held by someone outside of their home and 6% are exclusively using shared accounts to access OTT services – equating to 11% of all households.

According to the research, based on a survey of US broadband households last year, 11% of Netflix subscribers, 10% of Hulu Plus subscribers, and 5% of Amazon Prime Instant Video subscribers are using an account paid for by someone else.

From the article "Account sharing a ‘challenge’ for SVOD" by Andrew McDonald.

Previously In The News

Netflix confirms new European launches

In Netflix’s Q4 2013 earnings announcement in January it first indicated that it planned to “embark on a substantial European expansion” later this year. Roughly 50% to 60% of US household...

Global OTT revenues to reach $19bn

Global over-the-top video revenues will increase from nearly US$9 billion in 2014 to more than US$19 billion in 2019, according to Parks Associates. The research firm said that currently 57% of...