Nearly two-thirds of broadband customers in the United States are willing to pay for a smart energy management service, but a lack of information and knowledge is hindering progress, according to Parks Associates. The group delivered their results during their Smart Energy Summit: Engaging the Consumer in Austin, Texas.
"Interest in smart energy solutions is strong, but in drilling down, no single offering is driving demand," said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. "Consumer motivations and value perceptions are diverse, and continued efforts to add value to smart home services and energy efficiency programs will help expand the market and move consumers beyond single products."
According to Kerber, 27 percent of smart product owners bought their first device as a part of a kit, which utilities should understand during deployment. Parks Associates found that saving money may no longer be enough motivation for consumers to conserve energy.
From the article "Smart grid experts discuss hurdles to future of the grid" by Jaclyn Brandt.
