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Misfit Raises $40 Million From Xiaomi, Plans Entry Into the Connected Home

December 01, 2014

The “smart” home device market — like wearables — is still relatively nascent, but is pegged for growth. Google’s acquisition of startups like Nest and Dropcam have brought attention to the category, and everyone from cable operators to home improvement retailers has a stake in the game.

Still, a recent report from Parks Associates indicated that most U.S. consumers are still in the dark when it comes to connected home products, with nearly half of all connected-home device owners falling into the under-35 age group.

From the article "Misfit Raises $40 Million From Xiaomi, Plans Entry Into the Connected Home" by Lauren Goode.

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