Register

I agree with the Privacy Policy

Rapid TV News

Three out of seven key segments dominate multiscreen video

June 27, 2014

Despite the diffuse nature of multiscreen devices, just three types of consumers — travellers, avid viewers and multiscreeners — watch the most mobile video content according to research from Parks Associates.

In its 360 View: Entertainment Services in US Broadband Households survey of 10,000 US broadband households in the first quarter of 2014, these three segments average nine hours of viewing per week on a smartphone or tablet compared with less than 15 minutes per week for the remaining four segments. The average among all US broadband households is 2.9 hours per week, and the travellers, avid viewers and multiscreeners groups represent less than one-third of all homes.

These three segments also have high percentages of younger consumers, with roughly half from each segment aged 18-34, but there are notable differences among them, especially in pay-TV subscriptions.

From the article "Three out of seven key segments dominate multiscreen video."

Previously In The News

Three-quarters of connected TV users engage with online TV

In fact, new research from Parks Associates has revealed that 75% of those with internet-connected smart TVS regularly watch online video. Moreover, Parks also found that the percentage of US smart...

Discounts and promotions bring cord-cutters back to pay-TV

New research from Parks Associates has found that promotions such as offering free or discounted premium channels are the most effective tool for pay-TV providers in luring back subscribers lost to...

Multiscreen services to reach over 100 million W Euro pay-TV subscribers by 2016

Pay-TV providers in Europe and Asia are faced with low ARPUs, growing competitive threats, and rival multiscreen services, driving many to explore new business strategies in video services, accordi...

Connected TV growth means a sea of change for TV advertising

The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates. That will have major ramifications on how viewers think of an...

‹
1
2
...
8
9
10
11
12
13
14
...
19
20
›