Providing market intelligence for more than 35 years

Rapid TV News

Privacy And Security Come To The Fore For Connected Devices

Parks Associates research shows that almost half (47%) of US broadband households are concerned their private information stored on connected devices could be made public, and 47% of US broadband households are worried companies will sell their personal information. More than 40% of US broadband households are interested in services that protect privacy and manage online consumer information.

From the article "Privacy And Security Come To The Fore For Connected Devices" by Gabriel Miramar-Garcia.

Previously In The News

OTT video quests for special treatment via 'managed service' status

Similarly, research from Parks Associates shows on-demand video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24. "Gr...

Nielsen: Cord-cutting may be vastly overstated

Still, other researchers disagree with Nielsen’s conclusions. Parks Associates recently found that the number of households planning to cancel their pay-TV service (potential cord-cutters) has incr...

More than quarter of US broadband homes own streaming device

Research from Parks Associates has revealed that 27% of US broadband households now own a streaming media device and nearly 90% have devices connected to the Internet. The firm's Q1 2015 consum...

OTT passes 50% of American homes

Recent research from Parks Associates finds thatfinds that, unsurprisingly, subscriptions are highest among households with a younger head-of-household, with 72% among ages 18-24 and 71% among ages...