Register

I agree with the Privacy Policy

Rapid TV News

More than half of US broadband households take OTT

October 21, 2014

A full 64% of US broadband households have an Internet-connected device, and 55% have an over-the-top (OTT) service subscription, according to research from Parks Associates.

The analyst said that OTT especially is an area poised for strong growth, especially following HBO's announcement that it will launch a stand-alone HBO Go service.

"The HBO OTT service announcement should not really be a surprise given the overall trends in the video service space," said Brett Sappington, director of research at Parks Associates. "HBO has been aggressive in the online space for some time, first testing a direct-to-consumer approach in Europe through HBO Nordic, its OTT video service offering. Competition in this space is set to increase massively as pay-TV providers, broadcasters, cable networks and other content producers introduce new OTT services."

From the article "More than half of US broadband households take OTT" by Rebecca Hawkes.

Previously In The News

It’s a post-HDTV world: 4K set to hit mainstream by 2016

4K TVs are set to follow a similar, but faster, growth pattern to HDTVs, which have reached 82% of US broadband households after 15 years on the market, according to research by Parks Associates. I...

TV remains overwhelming leader for video viewing

US broadband households spend an average of 1.3 hours per week watching video on a tablet and 1.6 hours per week on a smartphone, compared with almost 20 hours per week on a TV. That's accordin...

US pay-TV subscribers embrace cloud DVR

More than 45% of US pay-TV subscribers are interested in cloud DVR technology, according to research from Parks Associates. In particular, consumers are interested in unlimited storage space an...

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing...

‹
1
2
...
11
12
13
14
15
16
17
18
19
20
›