College students, or consumers aged 18-22, represent a trendsetting, driving force for new and existing technology. In a recent survey, Parks Associates asked college-age students about their consumption habits and perceptions regarding pay-TV providers. Fifty-two of the study's 57 participants have access to a video service and of those, 17 want more content options from their service.
The firm recently compiled the study's findings into an industry whitepaper. In Uprising: College Students & Changing Video Preferences, Parks Associates provides insight into the market’s future, particularly in regards to services, licensing, business models, revenues, and advertising.
Key topics include:
- The value of TV access and content for U.S. college students
- College student usage and perception of pay-TV services
- How college students access and consume television and media content
- Strategies to develop new business and foster existing relationships among college-age consumers
Download your complimentary copy of this whitepaper today by clicking here.
