In a new Market Focus research report, Parks Associates analyzes consumers who purchase OTT video, including purchases, rentals, and subscriptions, finding that two-thirds of all U.S. broadband households now watch movies and TV programs using online video services.
The report, "OTT Video Buyers: Subscriptions and Transactions," has several key topics:
- Current subscriptions, expenditures, and platform usage
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Over-the-top video, cloud media, social media, and second-screen applications
- Consumer price points, big video spenders, and reaction to new business models
- Use and preferences for alternative content distribution channels
- Video viewing preferences and digital media purchase habits
- Consumer interest in changing content offerings
It also provides several benefits, segmenting broad consumer groups and breaking down data by the major video service providers.
- Identifies over-the-top video usage patterns by use case, age, and other factors
- Segments consumers based on average expenditures on TV and movies
- Analyzes consumer demand for and adoption of OTT services
- Identifies the most important video sources by age
For more information on this report or other consumer research in the digital media market, email Parks Associates.
