Written by Kurt Scherf, Vice President and Principal Analyst, Parks Associates
Okay, so TWC and Viacom have decided to put their iPad fight on hold, at least for now (The Wall Street Journal: (http://online.wsj.com/article/SB10001424052702303970604576402052505835720.html?mod=djemMM_t). Here are a couple of paragraphs from the article:
Viacom, like other media companies, argued that Time Warner Cable didn't have the right to move its channels to iPads, and worried the new service could undermine TV ratings because iPads aren't counted when calculating ad rates. Some media executives called the move a "land grab."
Time Warner Cable contended it has all the rights it needed, and that it had to move quickly to respond to consumer pressures. It wasn't alone: Cablevision Systems Corp. in early April launched its own application that makes every one of its subscribers' channels, including video-on-demand, available on an iPad, as long as they are in a subscriber's home.
Ummm...okay. So, what's it going to take to count the iPad consumption?
