There are no more numbers; Apple's faster and sharper-looking new iPad is drawing the attention of the traditional video game industry, as developers are envisioning games for it that have more in common with the visceral 3D shooter "Call of Duty" than "FarmVille." Apple is gearing up to take on Microsoft and Sony in the gaming console arena.

From Electronic Arts to "Crysis" developers Crytek, industry executives are figuring out ways to migrate graphics-intensive so-called hardcore games to the iPad. Epic Games and Namco Bandai took the stage at Apple's iPad unveiling this week to show off what they can do with an iPad that has a faster quad core processor.

With more than 55 million iPads sold to date, including 15.43 million last quarter, the tablet is quickly catching up to the number of consoles on the market: the PlayStation 3 has sold 62 million units and Xbox 360 has moved more than 65 million units. That growing user base is drawing developers who want to see their games played on as many devices as possible.

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