Over half of U.S. broadband households subscribe to an online video service, but less than a quarter know that their pay-TV provider offers online services.
Operators face several new questions regarding the direction of multiscreen services and the role of the operator in video services overall. How operators address these challenges will determine their future competitiveness and success in the OTT marketplace.
In this new whitepaper sponsored by ACCESS, Parks Associates analysts examine the challenges and key strategies for operators to create successful multiscreen services.
Topics include:
- The impact and importance of multiscreen services, including the role of OTT and TV Everywhere
- New technologies changing the market
- Monetization, changing business models, and multiscreen rights
- Internal and external challenges in developing multiscreen services
- Key factors influencing future success of operator services
Click here to download your complimentary copy.
