The Connected TV Marketing Association has continued to rollout its professional industry network, as adoption of internet-connected TVs in European homes increases, with the announcement this week of Accedo CEO, Michael Lantz as its President for Europe.
With over 10 million internet-connected TVs sold in the EU this year, a figure, expected to rise to 13 million in 2012, the CTVMA is embarking on a series of global information and education programme initiatives in Europe designed to inform and educate the advertising, media and entertainment sector on the commercial opportunities of connected TV platforms.
With the completion of its global organisational structure in place, the CTVMA has immediately embarked on a CE industry consultation process, inviting leaders from the advertising, media and entertainment sector to participate in formulating an industry terms of reference.
