Swisscom TV-Guide iPad app, introduced last year and enhanced in February, introduced remote control features. To see how it could boost content consumption, one can rent live PPV sports events from the app. Customers can also bookmark a VOD movie when they are travelling and this title will then be waiting for them as a selection on the set-top box when they get home.
The Swisscom TV-Guide and Remote Control iPad app is one of the ten most popular apps for the Apple device in Switzerland. It enables Swisscom TV subscribers to control the television from their couch, browse and discover content, including through an EPG and search, and schedule the DVR remotely.
The new remote control functionality is performing well in the home and supports simple channel zapping. In most cases, channel change times are actually faster using the iPad app via the home network than they are with the standard remote control. This app is free, and the main benefit is improved content discovery for both free and paid content.
