TargetSpot, the largest digital audio advertising network, announced that it will deliver in-stream audio ads for Spanish Broadcasting System, Inc. As a result, TargetSpot expands its rapidly growing network into the Hispanic arena, with 1.3 million unique monthly listeners across Spanish Broadcasting System’s 21 Hispanic-oriented stations. Spanish Broadcasting System’s stations reach 42% of the total U.S. Hispanic population, with presence in key Hispanic markets such as New York, Miami, LA, San Francisco and Chicago.

TargetSpot’s internet advertising network now includes more than 80 radio groups and pureplay online music providers, with thousands of music, talk/news and sports channels. Using the TargetSpot network, advertisers can target Internet Radio listeners based upon a variety of factors, including geography down to the zip code level, time of day, and personal listening preferences.

Hispanics are the fastest growing segment of the U.S. population and this audience represents 1.3 trillion dollars of purchasing power. Studies show that Hispanics are truly engaged with radio, with an average of 33 days per year spent listening to radio, which equates to nearly 15.5 hours per week. The value of targeted digital audio advertising for marketers looking to reach this demographic is great as the Hispanic audience is 53 percent more likely to purchase items advertised on Hispanic radio compared to English radio.

To read more, click here.