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Strategic Insights for IoT Industry Players at CONNECTIONS 2016

In the 20 years since the first CONNECTIONS™ conference, the connected home has evolved from a high-end concept toward a mass-market opportunity with incredible revenue potential. Today, several high-profile market disruptions are emerging as a result of broadband adoption, smartphone usage, and consumer expectations for connectivity solutions that provide a personalized experience.

Parks Associates research shows:

  • Nearly 60% of U.S. broadband households now subscribe to an OTT service.
  • Nearly 20% of U.S. broadband households own a smart home device.
  • Almost 45% of U.S. broadband households plan to buy a smart home device in the next 12 months.

CONNECTIONS™ provides interactive discussions, data on consumer trends, and market analysis, with strategic insights from the following industry players on entertainment, mobile, and smart home market segments:

Entertainment, Content Delivery, and Access Ecosystem Players

  • Service providers: bundling strategies, new offerings, user interfaces, installation, pricing
  • Consumer insights: privacy concerns, use cases, purchase intentions, current adoption
  • Content distribution: privacy, content rights, role of original programming
  • Cloud and second-screen services: role of the gateway and service provider, partnership opportunities
  • Software: cloud-based service strategies, partnership opportunities, role of the UI

Smart Home Ecosystem Players

  • Home Controls: partnership opportunities, new value in the IoT, smart home services
  • Security: impact of smart home services, value-added offerings, unique strategies to expand the security business model
  • Energy Management: partnership opportunities, new value in the IoT, smart home service opportunities
  • Channels: smart device integration, mass-market sales

Connected CE Device and Platform Ecosystem Players

  • Hardware and CE: new sales channels, leveraging connectivity for new value and revenue
  • OEMs: adding connectivity to devices, new value propositions and partnership opportunities, new sales channels

Big Data, APIs, Wearables, Support, and Connected Cars Ecosystem Players

  • Tech Support: premium services, partnerships, impact of IoT on business strategies
  • Technical support providers: Partnership opportunities, role in the smart home, Tier 0 services and consumer concerns
  • Apps: IoT, smart home, and connected entertainment opportunities

This year marks the 20th anniversary of CONNECTIONS™. For information on how you can get involved in this key industry event, visit