Providing market intelligence for more than 35 years

Press Releases

Sponsorship Benefits at CONNECTIONS™

In the time since the first CONNECTIONS™ conference in 1996, the connected home has evolved from a high-end concept toward a mass-market opportunity with incredible revenue potential. Parks Associates research shows that 18% of U.S. broadband households already own at least one smart home device, with an additional 40% intending to purchase one in the next 12 months.

Since its inception, CONNECTIONS™ has been the key event to gauge consumer trends, new areas for revenue, and the best business models in this area we have always called the connected home. Only CONNECTIONS™ offers information and networking opportunities relevant to all players working to deliver true digital living to consumers.

This year marks the 20th anniversary since the first CONNECTIONS™ conference, and Parks Associates is proud to celebrate alongside the innovative companies that have made the Internet of Things possible.

CONNECTIONS™ event sponsors have the unique opportunity to place their brand in front of the more than 600 IoT executives who come to the conference each year. With benefits including media outreach, promotional branding, and exclusive access to Parks Associates’ on-site networking concierge service, sponsorship at this key industry event provides unbeatable value and exposure.

Sponsor benefits at CONNECTIONS™ include:

  • Branding and visibility among leaders in the smart home, IoT, and connected entertainment markets through pre-event, on-site, and post-event marketing efforts
  • Networking opportunities and one-to-one pre-arranged meetings set up by Parks Associates’ Concierge Service
  • Briefings with Parks Associates research analysts to increase company profile and exposure of products and services
  • Thought leadership showcasing through blog post submitted to the CONNECTIONS™ Industry Insights blog
  • Ongoing promotion across Parks Associates’ marketing channels, including blog posts, social media, and press releases
  • Logo placement and recognition in the Event Summary, distributed 6-8 weeks following the event

For more information on sponsorship options, visit the CONNECTIONS™ sponsor website, or contact Eli Lund at