Are you interested in knowing what the Smart Energy Insights newsletter features? Here are a few key topics discussed in the most recent newsletter.
Parks Associates Adds Home Controls/Energy Veteran to Research Team
Parks Associates, a leading research firm in the consumer energy market space, is pleased to announce that Tom Kerber will lead the company's Home Systems and Energy Management research practice.
Consumer Segments most interested in REM
Extending REM to these advanced devices is important because their ownership is a significant indicator when segmenting consumer interest in energy monitoring services. Parks Associates' 2011 consumer studies found smartphone owners are substantially more interested than non-owners in energy monitoring services.
Smart Grid Drivers and Challenges for Deployments in Europe
Governments, energy providers, and technology developers in many countries around the world are actively participating in the development of smart grids.
Consumer Awareness of Smart Grids and Smart Meters
Consumer awareness of "smart grid" and "smart meter" continues to be persistently low; however, consumer demand for energy-related solutions is moving higher. Current smart grid marketing efforts will help continue this momentum.
Consumer Mindset: Energy Management and the Smart Grid
Parks Associates' ongoing assessment of the Residential Energy Management (REM) market includes extensive primary consumer research to determine and monitor the mindset of consumers and their motivations when adopting REM solutions. Parks Associates' latest REM research reveals 80% of U.S. consumers invested in some form of energy-saving home improvement for their current home.
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