Shazam raises $32M in venture funding

Written by Kurt Scherf, Vice President and Principal Analyst, Parks Associates

If you don't walk away from CONNECTIONS with any other information, keep "synchronization" on your mind. I think that this will be the biggest buzz phrase in the interactive TV business over the next couple of years. Shazam has raised funding, and is now targeting this market with a solution that will sync broadcast content to ads or other interactive content on a mobile device.