Sony and Panasonic are in talks to develop the technology to mass produce next-generation OLED televisions,
but may already be running to catch up with South Korean rivals in a technology widely seen replacing current LCD TVs.
Samsung Electronics and LG Electronics plan to sell 55-inch OLED televisions, which are as slim as 4 millimeters and consume less power and offer sharper images than liquid crystal display sets, by the year-end.
Mass producing affordable OLED TV screens will be key to future growth, and already the Japanese may be late to the game.
