Dell, EchoStar, iTOK.NET, and PlumChoice will discuss successful strategies and market dynamics for consumer tech support services

Parks Associates today announced "Technical Support as a Value-added Service" will be a key session at CONNECTIONS™: The Digital Living Conference and Showcase in Santa Clara on Wednesday, June 29. Executives from Dell, EchoStar, iTOK.NET, and PlumChoice will join host Parks Associates to discuss opportunities across retail, OEM, service provider, and independent channels for consumer tech support services, a market that will approach $12 billion in U.S. revenues by 2015.

“As customer retention becomes the top priority in service provider strategies, tech support is an area where providers can significantly improve satisfaction and, with remote diagnosis and troubleshooting, set the stage for future fee-based services," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "More than 65 million U.S. households, over 70% of all PC households, experienced a computer-related tech issue in 2010, which is an immense market yet to be fully tapped."

Parks Associates, which will host CONNECTIONS™ on June 28-30, will present new consumer and SMB research on current and future demand for tech support services.

New services gaining consumer interest include mobile support, Parks Associates says. Interest in security services for lost or stolen handsets, including remote lock, lost phone locator, and remote memory wipe, is high in over one-fourth of U.S. broadband households.

"Technical Support as a Value-added Service," moderated by Scherf, will feature the following executives:

Seth Bailey, CEO, iTOK.NET
John Fisher, CTO & CSA, Troppus Software; VP, Product & Technology, EchoStar Technologies
Wynn Grubbs, VP, Business Development and Marketing, PlumChoice
Luigi Lenguito, WorldWide Services Marketing - Consumer & Small/Medium Business, Dell
Jordan Socran, Senior Director of Global Sales and Business Development, Radialpoint

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsors IBM and Technicolor; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX; Hitachi; Independa; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; and PlumChoice; and Bronze Sponsors AlertMe, EchoStar, HomePNA, iTOK.NET, mgMEDIA, Minerva Networks, and RoxioNow.

Premier Program Members are HCL; IBM; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; PlumChoice; Rovi; Sigma Designs; and Technicolor. Visit www.connectionsus.com or contact sales@parksassociates.com, 972-490-1113.

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